Key to a profitable Business

Since the real estate market has shifted to a buyers market and with the current economic environment, many real estate agents have decided to leave the industry. In the Tampa Bay area, the number of real estate agents fell from 9,000 to just 4,000 agents. That is a huge drop! Why did this happen? The reason is simple, the lack prospecting. The agents who left relied just on marketing thinking that clients were magically going to knock on there door. Sadly those days are gone and agents need to go out and get there buisiness by prospecting every single day. It can be from making cold calls to for sale by owners and expireds to contacting previous clients. These habits can bring in business even in a changed market. Marketing simply reinforces prospecting, relying just on one strategy won't bring in the business needed to be profitable.